previous arrow
next arrow
Slider

EDITORIAL SHOOTS


MY DIOR SPRING-SUMMER 2018 EDITORIAL FOR ELLE

Charlotte Groeneveld in Dior Spring-Summer 2018 for Elle.com

So EXTREMELY excited to share my editorial with Dior for ELLE.com! We shot this Spring-Summer 2018 edit in the beautiful art installation by artist, model, and mother Sasha Pivovarova during New York Fashion Week. Not only am I a big admirer of her art, I also loved her as a model – still do – and for the fact that she is a mother, too. It was truly an honor to shoot the Dior Spring-Summer 2018 collection – Sasha was the opening look during the show at Paris Fashion Week in September 2017 – in the show space she painted only days before the opening. Stepping into it felt as I was stepping into her world, her brain as an artist, and the beauty of it all. We played around, shot from every angle we could think of, and created an amazing video while doing it. Needless to say, huge credits to the photographer behind the lens, Taylor Joe. Make sure to scroll down to see all five looks, and tell me which one is your favorite.

See more


BONPOINT WINTER 2017

Thefashionguitar for Bonpoint Winter 2017

We just got back from a long weekend upstate, and my head is already overflowing with things to do, ideas for the blog, and preparations for Paris Haute Couture, and OF COURSE: The Bonpoint Fall-Winter 2018 show!!! It’s that time of year again, and I couldn’t be more excited! Couture is and will always be my favorite fashion week of the season. The pace in which things go during that week is a thousand times better than the nerve wrecking and completely exhausting Ready-to-wear week. Nonetheless, I love that week too, but IF I had to make a choice, you and I know which one I would go for. Another upside is a more private one, do you know what I’m talking about…

See more


HELLO CHANEL READY-TO-WEAR FALL-WINTER 2017/18 PRE-COLLECTION OF DREAMS

Charlotte Groeneveld from Thefashionguitar wearing Chanel Ready-to-wear Fall-winter 2017/18 Pre-Collection

It’s always the same thing with Chanel Ready-to-wear pieces; when I see them on the model I LOVE them, when I see them on the hanger I’m not sure if I can pull it off, but as soon as I put it on… It feels like it was made for me. I know, sounds so dramatic, but it’s true. The fit is always perfect, and I’m literally never not liking the fabrics, colors or patterns. Of course, not ALL pieces from every collection are my thing. I’m not the person to obsess over a label, just because of the label. It’s truly the quality I can appreciate, but moreover, as classic and vintage Chanel might sounds, it ALWAYS works with a pair of jeans. What else could a girl wish for…

See more


BONPOINT FALL 2017 PART II

Charlotte Groeneveld styling Bonpoint Fall 2017 for Thefashionguitar

And so the story begins… Summer 2016, in Toronto, getting accustomed to our new “temporary” home-town, but longing back to our New York days. An email reaches me, from the one brand – I always told myself – I would want to work with, with James and Stella: Bonpoint. A little dream that came true, one that I never really talked about with anyone, because I prefer to stay away from the term mommy-blogger, which for many automatically occurs when you work with your kids. Nothing negative about it, though, but it’s just not where my ambitions lie. Nor do I want to expose my kids to the industry too much, yet. But here we are, three seasons down the road, three shows further, of which James and Stella walked one, and I feel much more comfortable with them being involved “in my work” once in a while. It’s more the negativity in general, around sharing your kids on social media, that worried me in the past, I think. I now know, that it all comes down to the way you do this. To me, the most important thing in doing this; it has to stay far away from being “commercial” looking, I try to keep it highly tasteful, and as I like to think “real” and artistic in the way I capture them and share this. Hence, 3 campaign shoots – in winter and summer – later, in urban vibes or countryside, from New York, to Paris, and Toronto; it’s time for Bonpoint Fall 2017! It’s time to get ready for the next show…

See more


THE DREAM COLLECTION OF THIS SEASON: ERDEM X H&M

ERDEM x H&M by Charlotte Groeneveld for Thefashionguitar

While I’m struggling to decide which bikini to wear today, the weather in New York is everything but warm. Humid mornings made way for those perfect crisp Fall ones – which are my favorite by the way – and with that, my wardrobe is slowly transitioning in preparation for Winter. I think Fall in New York is my favorite time of year when it comes to the way I dress; it’s still pleasant enough to go out without a coat – as long as you wear a good knit – yet, a good game of layering has to be in place to not catch a horrible cold along the way… And so I came to this look, which is part of my collaboration with the ERDEM x H&M collection (shop it all here), that is FINALLY launching today!

See more


13 pages