COLLABORATIONS


THE NEW ANTI-FAST FASHION MOVEMENT & THE PERFECT DAY-TO-NIGHT LOOK

Charlotte Groeneveld Thefashionguitar for FAME and Partners

As a consumer of luxury goods, I feel it’s sometimes hard to make my case for sustainability and ethical making in the fashion industry. However, I believe, too, that every little bit can help in making a difference. Together we can make it a movement…

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WHERE DID THE TIME GO?

Charlotte Groeneveld Thefashionguitar for Fossil Hybrid Smartwatch

As cliché as it sounds, I’m often wondering “where did the time go”! With James turning 6 soon and Stella starting school next school year, they suddenly went from my babies to big kids. I must admit, it does scare me a little bit too… It only seems so little ago when I held them in my arms for the first time. The most life-changing moment in my life for sure.

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SUMMER ROMANCE: THE PERFECT WAY TO WEAR YOUR DESIGNER DRESSES IN THE CITY

How to wear designer dresses by Charlotte Groeneveld Thefashionguitar

For a Dutch person I’m small, or short, but I would never have had an issue with that, if it weren’t for the daily reminder during my young adolescent life – I have two gorgeous younger sisters who have been quite a bit taller than me from since the moment they were born, so to speak. My dreams of being a model that shoots nothing but beautiful Vogue editorials – I know, it was a weird one – shattered completely when I had my first period – I remember that day like yesterday – and I still wasn’t as tall as my sisters… As me and my friends knew back then, your first period meant you most likely aren’t going to grow upwards anymore, so… that was it… besides that, I learned fast enough that being photogenic wasn’t really my strong suit either, so basically a life in front of the camera was off my wish list. Not that I really cared, my interests had moved away from looking at myself, to looking at boys, which was much more fun anyway! How ironic that roughly ten years later I created some sort of modeling in which I was able to wear those beautiful designer dresses without being 1.75 or having the perfect “I’m not smiling” smile: I became a blogger…

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MADE IN AFRICA; EDUN, THE BRAND YOU NEED TO KNOW

EDUN spring 2017 Charlotte Groeneveld Thefashionguitar

When one of my long time favorite New York brands came to me and proposed to work together on a little pre-summer project, I was instantly excited. That’s what usually happens when brands that are close to my heart reach out, but this one in specific. EDUN – the iconic, bold, and empowering brand founded in 2005 by Ali Hewson and Bono – was one of the first brands I got in contact with after I moved from London to New York. Not only was I captivated by the amazing designs, but also by the great stories behind it. Let’s put it this way: I remember the first time coming to their showroom, a cold and sunny spring morning in Soho, it was like stepping into a warm bath…

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MY STORY ABOUT BECOMING A MOTHER, AND HOW TO LOVE, RELENTLESSLY

Charlotte Groeneveld Thefashionguitar for Tory Burch Love Relentlessly

My story about being a mother… 5 years ago I became a mother for the first time. James was born on the second of January, while friends and family were recovering from New Years eve, I was struggling through the biggest thing in my life thus far: Giving birth. When my water broke – which really did happen, it’s not just a thing from the movies – we didn’t tell anyone yet, we first wanted to see if it was really going to happen then. But as all mothers know, when that happens, it kind of really starts. Not knowing what was going to come, I was still smiling…

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