THE NEW MULBERRY

Mulberry SS17 The Fashion Guitar

The new Mulberry, that’s how I like to refer to the Mulberry we are seeing right now. With new Creative Director Johnny Coca showing his second collection yesterday at London Fashion Week, the British heritage brand is taking a new direction. An elevation from “the classic British” to “the British with a French twist” I almost want to say. An unusual, yet exciting change to a brand that is close to my heart since the moment I started thefashionugitar.com

In fact, my first bag-crush was the Mulberry Roxanne, the it-bag from 6 years ago, the bag every model carried around with her that time, a bag I couldn’t afford. My love for that bag never died, but it became quiet for me around the brand. Its classic-vibe was always a success-factor in purchasing accessory-staples such as briefcases for the corporate purposes, and cardholders to fit into my small bags, but I never found a new “Roxanne”…

Until Johhny Coca joined Mulberry as their new Creative Director in July 2015. The Seville born designer who studied Art, Architecture and Design in Paris, hereafter he worked for world’s most renown fashion houses – Louise Vuitton with Marc Jacobs, and Celine with both Michael Kors and Phoebe Philo. With fresh eyes he took upon him a job that has resulted in already two incredible Mulberry collections. Two collections honoring the brand’s DNA, and reinforcing its British character with his 15 years of experience in the French houses. It has made me excited for what’s coming, especially after yesterday’s show during London Fashion Week.

But let’s go back to the fact I was – actually still am – in London, for the first time at London Fashion Week after we moved across the big pond. Excited, because at this point in time, I was finally able to see all the shows I’ve always wanted to see with my own eyes, but especially moved by the fact I was here because Mulberry invited me to be part of this new chapter in the books of the brand. The brand that caused my first bag-crush, and now makes me crush on almost every single bag they have produced since Johnny Coca came onboard. New icons, a shoe-collection I’m dying over, and a Fall/Winter collection I can’t resist – of which I was wearing my favorite look to the SS17 show. And there is so much more to come. With yesterday’s presentation of the Spring/Summer 2017 collection – where we saw oversized Bayswater’s, statement jewelry pieces, and an amazing play of fabrics and proportions – Johnny Coca made pretty clear the brand’s new direction is here to stay. And he made us all love the brand even more. One of London Fashion Week’s best shows, and definitely the highlight of mine.

Thanks to the amazing Mulberry-team for an unforgettable experience!

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Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar Mulberry SS17 The Fashion Guitar

Photos by Jeff Thibodeau for Thefashionguitar.com



YOUR THOUGHTS

  • Pingback: THE NEW MULBERRY | Wicked Blacks()

  • I was so excited when you announced you were coming to London with Mulberry! It’s such a great British brand & yes, I remember the Roxanne as it was my very first designer bag! I had one in a deep olive colour & loved it to bits (have sold it now though!).
    I absolutely LOVED this new collection, I also thought your interview with Johnny Coca on Snapchat was fab.
    Hope by the time you are reading this you are feeling better Charlotte.
    Hugs Adele xoxo

    • THEFASHIONGUITAR

      Thanks for your comment Adele, I always love reading them! Interviewing Johnny was the highlight of it all, he’s such a friendly dude, with amazing talent. We will be following him! Xx

  • Wow it looks great!
    http://www.theavantguardian.com

  • Yuna Nguyen

    What beautiful photos! This is the 1st time i’ve ever heard about Mulberry. Sorry for my lack of knownledge about fashion. Thanks for your great post!

    Best wishes from Lien,
    http://marjo-guillaume.over-blog.com

    • THEFASHIONGUITAR

      It’s never too late to learn about designers! I am happy to help you there, and good to hear you loved the show! Xx

  • simona

    Great show!!
    xo Simo
    http://www.thebadbag.com

  • Jane

    Wow! What a nice set of clothing designs. I bet this is a successful fashion show. Congrats!

    Jane
    Visit my site too…

    • THEFASHIONGUITAR

      Super successful! A brand to watch and see it grow and develop over the coming years! Xx

  • All the pieces are gorgeous, all the bags are gorgeous, omg EVERYTHING is gorgeous! Can I please have it all?

    x
    Shloka
    thesilksneaker.com

    • THEFASHIONGUITAR

      I know.. I want it all too!! Xx

  • lindsey simon

    Oh my gosh YES! I want it all! (she says as she wipes the drool off her keyboard) – thanks for sharing!

    Love, Lindsey
    http://www.thenomisniche.com/

    • THEFASHIONGUITAR

      Hahahaha

  • MyStyleArtist

    Never mind the bags which are always to die for (Mulberry started my IT bag itch as C!) but can we talk about THOSE SHOES please – how fabulous are those?

    • THEFASHIONGUITAR

      I know! They are AMAZING!!

  • I am in love with the bags, and the GOLD … the GOLD!

    http://www.berkleysboutique.com

  • kilo roc

    Calling all fashion designers
    Come and showcase your fashion designs Line to industry professionals and the public for 2017 fashion show.
    for more information and a registration form. Inquire with your name and number at- illskillzfashionshow@gmail.com and a registration form will be emailed to you.
    Deadline for registration is December 15th 2016
    First 10 designers to register will have their name imprinted on flyer. Live video taping
    registration fee applies
    Illskillzfashionshow@gmail.com
    The show will be based in NYC.

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