Avon ANEW The Fashion Guitar Charlotte Groeneveld

When it comes to skincare, I’ve been a rookie for a very long time, but this year everything changed. In my never-ending search for “the best” cremes and serums – those that work well with my skin, have a favorable texture, AND smell heavenly – I got introduced to the Avon ANEW skincare line. So it was time to put it to the test, and integrate the products into my daily beauty-routines. This is what happened…

Avon ANEW The Fashion Guitar

I got hooked. Not immediately, because as with every new product, I have to try it for a few weeks before I know if it “works” for my skin. But after those weeks I was HOOKED. Then of course there’s aspects as I mentioned earlier: Textures, smell, etc. Things that might not be important to you, but I personally need it all to be perfect. Well, as for the ANEW Vitamin C Brightening Serum – which is my absolute favorite of the three – it smells good, the texture is rich – not too rich leaving you with an oily feeling – and it feels like a “treat” when putting it on my skin at night. Hooked!

Avon ANEW The Fashion Guitar

Avon ANEW The Fashion Guitar Charlotte Groeneveld

Avon ANEW The Fashion Guitar Charlotte Groeneveld

Avon ANEW The Fashion Guitar Charlotte Groeneveld

Pads like the ANEW Extra Strength Retexturizing Peel Pads – that’s a mouth full – are usually not in my routine, but as I said, I’m here to try, so I started using those for taking of skin make-up, and it was kind of convenient, which is a BIG plus in my hectic life, where I don’t have much time for myself. It felt so easy to remove “the day” off my face. Plus, they are not oily – as I find those pads so often. I wouldn’t remove my eye make up with the pads, because the area around my eyes is crazy sensitive, but definitely approved for my face and neck!

Avon ANEW The Fashion Guitar Charlotte Groeneveld

ANEW AHA Refining Cream, which as you can see in the photos, I applied generously, felt like whipped cream on my face. I almost wanted to eat it… No I’m kidding, but you get what I mean. Silky, rich, but again not oily. A great addition to my current favorites. Though, as I must underline, the products work well with my skin, but my skin is relatively easy. I can’t tell how the product works for your skin, but I definitely encourage you to try it. The price-point is super good, and you won’t see that reflected in the quality of the products.

Avon ANEW The Fashion Guitar Charlotte Groeneveld

Now Avon is not just something I know from Mad Men – remember Peggy working on this account – but also something that is represented on my bathroom shelf, and is here to stay in my 2016 beauty routines!

Skincare favorites The Fashion Guitar

Photos by Daniel Kim (Walking Canucks)

This post was created in collaboration with Avon ANEW.


  • Love these photos Charlotte & I LOVE your knit – where is it from?
    Skincare is such a minefield. I’ve actually simplified mine since I discovered Creme De La Mer. I also take high strength pure marine collagen supplements which have made a MASSIVE difference to the texture & appearance of my skin. I’d definitely recommend those to you – they are by a brand called Ultracoll.
    Hugs Adele xoxo

    • Samantha

      I am very interested in these supplements. Where did you find those? Are they harmful to other parts of the body? Very interested in this!

      • They are from a company called Ultracoll. If you Google it you’ll find it. I did quite a bit of research about the benefits of Marine collagen (some collagen products contain bovine collagen – not good!). The reason I went for these is because they have the highest concentration of the different types of Marine Collagen & I’ve noticed a real difference in my skin, hair & nails since I’ve used them.


      Do tell more Adele!

      • Hi Charlotte, they are from a company called Ultracoll – if you Google them you can read all about the products on their website . I’ve noticed a real difference to my skin, hair & nails, especially the texture of my skin x.

  • Natali

    Beautiful photos and great post/ product placement! I will def. check that serum out!


      It’s nice when trying out new product and they actually work for your skin. This product is very nourishing, and I am still using it every other night!

      • Natali

        True! I have recently just tried two new products and they were horrible, right away got skin reaction and that was not “fun”. It is really great when you find a new product which becomes an instant favourite and does just what you hope for it to do. :)


      Thanks, but more importantly, the product is so good… It’s hard to get that to come across on a photos though :)

  • Have to try these out!



      Yup, you have to!

  • The Double Denim

    Love this post! Thanks for sharing your beauty products!!


      You are welcome! I love sharing my experiences with beauty products, so it’s good to know you like to read them! Xx

  • I worked with Avon for some years and I never got a complaint from the Anew line. People love it! And they love it because it works :) I’m glad to see they are getting a decent exposure now, I think it works amazingly for the brand if people get to hear it also from you instead of just their neighbour who obviously wants to make her sales :p I was never disappointed with their high-end products and I think products like the ones you’re using really are worth trying and are as reliable as other good products you find in stores! Hope your skin stays happy :)



      I LOVE that you are telling me this. I only knew Avon from Mad Men, seriously :) So I was intrigued when they asked me to try their ANEW-line. I’m super picky when it comes to skincare, but this was amazing to use – I’m still using it in fact. So far, happy skin, and happy me! Xx

  • Limelight Team Fashion

    significant post. I’ll try this out for sure :)

  • Dylana
  • Marylane

    ANEW really works well for me too. i love the scent as well.


  • Peppermint Dolly

    Nothing better than finding a beauty product that works for you!


  • AllisonKepp

    I appreciate your input on this skincare because I too am a huge rookie and need to get in the game. However, after adopting a beagle this year I learned they are the #1 type of dog used in animal testing. Avon is one of the companies that uses animals for testing of their products. I am sure you were not aware of this, however I think it is important to spread this knowledge and not support the abuse of our furry friends. Thanks

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