Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

London Fashion Week was short – 3 days – but so sweet. And how could it be otherwise, when Mulberry asks you to join them for the show, for an interview with their new Creative Director Johnny Coca, and makes sure you are not any piece to wear short during your stay. Bags, shoes, leather leg warmers – yes really – and so many beautiful AW16 pieces. I am absolutely, positively, 100% sure I could not have had a better London Fashion Week… And it wasn’t even my first time…

London Fashion Week was actually the first fashion week I ever attended. At the time I was so extremely excited and nervous about this whole thing – like a true Fashion Week virgin – and spotting my favorite bloggers from back then was an absolute highlight of the week. The shows weren’t really my thing yet, simply because I didn’t have access to the ones I wanted to see. Which brings me actually to a very important point, the core to being able to do what I do and the way I do it, staying 100% genuine to what I LOVE. Back then I did go to shows I didn’t truly love, but street style had just started then, so those moments around the shows at Somerset House did mean something. Showing your face etc. This has obviously changed over time, but I can truly say it still makes me so proud and happy every time I receive an invite from my favorite designers. I never take any of this for granted!

So when I received the question if I wanted to join the team this season in London, for the Mulberry SS17 show, I was over the moon. Finally I was at Mulberry, a brand I always had a special connection with…

Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

Mulberry SS17 The Fashion Guitar Charlotte Groeneveld

Mulberry bag | Mulberry skirt & sweater (here dress version) | Mulberry coat | Mulberry shoes.

Photos by Jeff Thibodeau @JeffThibodeauco


  • Natali

    How wonderful it is to see your dream come true step by step, like now, being at all those important runway shows of your favourite designers?! I believe that staying true to yourself and things that you genuinely love is the only way to “go” and the only way to represent any brand you’re talking about or wearing! Well done!



      Thank you! And thanks for your support along the way. I could not have done it without those lovely comments over and over again! I always read them!

      • Natali

        You’re welcome beauty! You’re such an inspiration and I’m happy to follow your journey as mommy and as a blogger/ entrepreneur!

  • Peppermint Dolly

    I want to dive head first into that coat and go for a little nap so bad – it looks amazing!



      Hahaha thanks!

  • SweetMona
  • I adore this outfit. It’s so nice to see some edgier pieces from Mulberry, as we always associate classic English heritage with this brand. The coat looks gorgeous on you & I love the cut out detail in the knitted pieces. It must be soooo exciting receiving invites from the big fashion houses. It makes you realise that all the hard work you have put in over the years was worth it! Having followed along for a long time it makes me so happy for you!
    Hugs Adele xoxo


      Exactly what my thoughts were. Yes, still always excited when I get them, I never take any of it for granted. It’s a dream coming true, but with the hard work that made it possible. Thanks for your support through the years!!

  • super cool love this unique outfit

  • Congratulations! You’ve worked so hard and your style is amazing so you really do deserve it! How amazing that you go to attend the Mulberry show – the company is going through such an interesting transition and it’s new collection is to die for! I love your whole look here, especially the gorgeous colour combination and that amazing coat.. I want to snuggle up in it!



      Thank you Shloka! Yes, the brand definitely goes through a phase of amazing change. The collections are so good these two seasons, and I can’t wait for what’s next!!

  • I love this outfit! X

  • Stunning outfit

    mel x




  • Beautiful to read Charlotte! And you look amazing in the photos!


      Thank you!

  • amazing outfit!!

  • You look stunning in this dress & jacket!!! And the shoes are so incredible cool and chic!! And the bag, well… L O V E it!!! Big Xx Susanne – http://bagatyou.com

  • Jen Andrews

    Love your look in these pics and that’s incredible you were selected by Mulberry! Congratulations and you look amazing!

    Jen Andrews
    Glamerella Jewelry

  • Awesome Outfit!! I love this coat & this bag !!


  • LOVING THE COLOR COMBO. That coat looks sick! ??


  • Pardon My Obsession

    Love the red with the fur, so original !


  • Fay O.

    The fur jacket is dope. <3


  • Nirupama

    What I liked best is that I could feel your passion when I read this article. Loved it:)


  • AMAZING OUTFIT! I love the red dress paired with the fur!


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