Drum… Drum… Drum… Finally it’s live: My collaboration with Isabella Oliver! It’s all been very surreal, a lot of hard work, and mega patience before finally being allowed to tell more, although I have secretly shared a little bit already (remember ‘Another personal favourite‘, ‘Maxi-dressing it is‘, and ‘The shirt dress‘?), but the moment is finally here that I can brag about this huge project I’ve been working on the last couple of months…
A while ago maternity brand Isabella Oliver came to me and suggested a collaboration. Me, as not a huge fan of maternity brands in general, wasn’t sure if taking this path was the right thing to do. However, when I met with the ladies behind the brand, learned about their vision, and saw the Fall/Winter 2013 collection, I was quickly convinced we could do cool things together. Not long after we kicked-off the project with 10 photo shoots (all done by me and Thomas), and the making of an amazing video with the Isabella Oliver creative team: The Fashion Guitar’s Week of Chic with Isabella Oliver. This video basically shows 7 days with me, in 7 different looks, on 7 different “moments” of the day. For example, you see me having breakfast with little James, or having a work meeting.
What I personally liked most about this project, was my freedom in combining Isabella Oliver’s Fall/Winter 2013 collection with my own wardrobe. I didn’t want to be a walking advertisement for maternity fashion, since I am not a huge fan of maternity styling – and then I mean the main image you get when you think about maternity fashion, there are luckily exceptions like Isabella Oliver. So I can assure you, everything you see me wearing, in the video as well as in the 10 different looks, is 100% me.
I really hope you like the video and the looks, and that I’ve inspired everyone a little bit for when they are pregnant, now or in the future!